Joico - Defy Damage - Protective Conditioner
DEFY DAMAGE PROTECTIVE CONDITIONER
FOR BOND STRENGTHENING & COLOR LONGEVITY
Replenish moisture and build resilience every day without weighing hair down.
Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Leaves hair soft, shiny, and healthy
Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.