Joico - Color Intensity - Color Butter
Imagine a 5-minute treatment that amps up the intensity of haircolor; quenches each strand with the richest conditioners; adds a burst of roaring red tones to blondes...and lasts up to 10 shampoos. You get all that and more with Color Butter Red—a brilliant, low-commitment hybrid that combines fun color and reparative function in one luscious tub.
Here’s Why You’ll Love It
Brilliant, true-to-hue pigments re-energize investment hair color, while blondes will have fun playing with a bright palette of possibilities.
Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned
Refreshes existing hair color instantly, adding a newfound brilliance and intensity
Can be applied to damp or dry hair
Let's you play with pops of fashion color with minimal commitment
Safe way to experiment with fashion shades while conditioning your hair
Can be mixed and/or diluted for the artist in you
Allows you to easily create color melts and dipped tips
Peroxide, ammonia, MEA, and PPD free
Now Let’s Use It
From pops of powerful scarlet to gingers that need some punch, Color Butter Red revs things up in mere minutes, leaving hair blissfully shiny and soft to the touch.
Option 1: Nail a fun, short-term color result on light to dark-blonde hair (natural or prelightened) — the burst of color comes with its own strengthening, moisturizing treatment.
Option 2: When vibrant, semi-permanent color begins to fade, Color Butter reignites the shade, restoring hair’s condition, strength, and luster between salon visits.
Option 3: The perfect last step following a color service, providing additional pigment deposits with longer lasting, more dynamic salon color results, and deep conditioning.
In-Salon: After a Color Intensity color service, shampoo as usual, then use Color Butter in place of conditioner. Leave on for 5 minutes and rinse thoroughly. (Be sure to wear gloves during both application and rinsing.)
At Home: To refresh faded color or add pops of fun to blonde hair, apply Color Butter to dry or damp strands. Leave on for 5 minutes before rinsing thoroughly; no need to use conditioning products.
(Be sure to wear gloves during application and rinsing.)