Joico - Color Balance Purple - Shampoo
COLOR BALANCE PURPLE
This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.
Here’s Why You’ll Love It
Instantly neutralizes brassy and yellow tones for blondes and gray hair
Maintains hair’s vibrancy
Repairs and protects color-treated hair
Now Let’s Use It
Directions:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Let’s Look Inside
It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
OUR MULTI-SPECTRUM DEFENSE COMPLEX:
Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.
BIO-ADVANCED PEPTIDE COMPLEX
Provides all the power you need to reconstruct damaged hair from the inside out.