FOR BOND STRENGTHENING & COLOUR LONGEVITY Introducing Defy Damage, a game-changing home care system that universally protects colour and hair h...

We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair...

 This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals th...

A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-...

 Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving you with a super-manageable, comb...

Brand: Joico Get ready for a blast of crystal-clear shine and softness — the kind of gorgeous illumination that puts a powerful spotlight on blonde...

Brand: Joico Features: Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthr...

BLONDE LIFE VIOLET CONDITIONER Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formu...

BLONDE LIFE VIOLET SHAMPOO You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SL...

COLOR BALANCE BLUE CONDITIONER Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep tho...

COLOR BALANCE BLUE SHAMPOO Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highli...

  Joico Color Balance Blue Duo   COLOR BALANCE BLUE SHAMPOO We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take...

  Joico Color Balance Blue Duo COLOR BALANCE BLUE SHAMPOO We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take ...

Color Balance Staying true to your hue has never been easier now with Joico’s Color Balance regimen. With Multi-Spectrum Defense Complex and...

COLOR BALANCE PURPLESHAMPOO This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones...

Brand: Joico Features: Joico color balance purple shampoo 10.1 Fl. Oz. + purple conditioner 10.1 Oz. Duo The shampoo and conditioner preserves 89 ...

Brand: Joico Features: Joico color balance purple shampoo 10.1 Fl. Oz. + purple conditioner 10.1 Oz. Duo The shampoo and conditioner preserves 89 ...

COLOR ENDURE CONDITIONER The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hai...

COLOR ENDURE SHAMPOO When you’ve spent good money on a first-rate color service, then you need this gentle Shampoo designed specifically to ext...

COLOR ENDURE VIOLET CONDITIONER After Violet Shampoo, you put your Violet Conditioner in and you let it all hang out… for about one-to-three mi...

COLOR ENDURE VIOLET SHAMPOO Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of g...

Brand: JoicoColor: Golden BrownFeatures: Color Infuse Golden Brown Shampoo Perfect for Light to Medium Brown Hair Formulated to Protect and Enhanc...

COLOR INFUSE REDSHAMPOO Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fas...

DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY Replenish moisture and build resilience every day without weig...

FOR BOND STRENGTHENING & COLOUR LONGEVITY Introducing Defy Damage, a game-changing home care system that universally protects colour an...

Brand: Joico Features: Defy Damage Shampoo Liter Defy Damage Conditioner Liter Details: Includes 1 Each: Defy Damage Shampoo Liter Defy Damage Co...

TO GUARD AGAINST THERMAL & UV DAMAGE Introducing Defy Damage, a game-changing home care system that universally protects colour and hair...

A light to medium hold, flexible aerosol working, shaping and finishing hairspray with design memory Unique resin system provides the ultimate in b...

HYDRASPLASH GELÉE MASQUE FOR FINE/MEDIUM, DRY HAIR A unique gelée treatment, powerful enough to create a wave of healthy hydration without over...

HYDRASPLASH HYDRATING CONDITIONER FOR FINE/MEDIUM, DRY HAIR Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine ...

HYDRASPLASH HYDRATING SHAMPOO FOR FINE/MEDIUM, DRY HAIR Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t m...

HYDRASPLASH REPLENISHING LEAVE-IN FOR FINE/MEDIUM, DRY HAIR Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this r...

Features: A natural moisture clay paste that's big on texture, low on grit Use to define pieces, separate curls and dreads Salon professional hair...

Features: Defined texture and separation Virtually waterproof grip Ability to create any shape, including straight-out spikes  

JOIFULL VOLUMIZING CONDITIONER Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to c...

JOIFULL VOLUMIZING SHAMPOO We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away...

JOIFULL VOLUMIZING SHAMPOO We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away...

JOIMIST FIRM FINISHING SPRAY How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recoll...

JOIMIST MEDIUM STYLING & FINISHING SPRAY The blowout’s perfect. And you want it to stay that way, without resorting to a bulletproof layer...

JOISHAPE SHAPING & FINISHING SPRAY Sometimes you’re looking for a little something lighter. Like a hairspray that doesn’t leave you with h...

K-PAK CLARIFYING SHAMPOO Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently,...

K-PAK RECONSTRUCTING CONDITIONER TO REPAIR DAMAGED HAIR On a mission to repair hair that’s seen one too many blowouts and color changes? This r...